Domino Picnic Table Set For HAY
Design Brief : Design and make a line of accessories for HAY (Denmark). Research will lead to understand the brand identity/values and their target, as well as understanding the current market trends. The design will include a range of small, functional objects - 3 to 5 objects, selected from a curated list - which fits the brand identity and considers the company’s manufacturing techniques, as well their use of materials. This range will respond to a specific, targeted need, while reflecting its designer’s approach. The final products will be in real scale, using the actual materials and colors. -From class syllabus
Fall 2022 : 14 weeks
*This product is not an actual product of “HAY". Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.
3 Weeks with Sophia Yen
June Seok Lee: Brand DNA, Colors, Manufacturing, Competitor
Sophia Yen: Material, Finish, Manufacturing, Target Market
Merging well-known product category- furniture with
less-known category- "On the go"